Skip to:

Many Minds Amplify Impact

At SOBACO, University researchers and industry leaders collaborate to advance understanding of today’s data-rich, socially networked world. Together we co-create new knowledge to help people, businesses, and society thrive.

Collaborators Wanted

Home

How do television campaigns change online search behaviors?

Friends taking photo with smartphone.

Do Facebook friends really trust one another? New business models are counting on it.

05/18/2015

Faculty and students from across campus gathered to discuss their most recent projects and findings.

Interdisciplinary Research Expertise

Participating faculty bring insight from various disciplines across campus.

Featured Faculty

Carlson School of Management
College of Science and Engineering
School of Journalism and Mass Communication
Carlson School of Management

SOBACO

The Social Media and Business Analytics Collaborative (SOBACO) is a research initiative of the University of Minnesota, with support from our industry partners. Together we co-create new knowledge to help people, businesses, and society thrive.

CONNECT

Facebook Twitter Subscribe to the SOBACO rss feed.

Email: sobaco@umn.edu
Phone: 612-626-6880

 

Subscribe to our mailing list