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Many Minds Amplify Impact

University research to advance understanding of today’s data-rich, socially networked world. Together we discover new knowledge at the intersection of social media, social computing, and data analytics to help people, businesses, and society thrive.

Explore Research

Home

Stacks of books.

Tracing the evolution of a ubiquitous online feature.

11/30/2015

Featured Speakers Come from Vidku and Microsoft

Interdisciplinary Research Expertise

Participating faculty bring insight from various disciplines across campus.

Featured Faculty

College of Science and Engineering
School of Journalism and Mass Communication
College of Science and Engineering
Carlson School of Management

SOBACO

The Social Media and Business Analytics Collaborative (SOBACO) is a research initiative of the University of Minnesota, with support from our industry partners. Together we co-create new knowledge to help people, businesses, and society thrive.

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Email: sobaco@umn.edu
Phone: 612-626-6880

 

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