At SOBACO, University researchers and industry leaders collaborate to advance understanding of today’s data-rich, socially networked world. Together we co-create new knowledge to help people, businesses, and society thrive.
Peer influence changes campaign outcomes.
Do friends influence one another to buy products, embrace beliefs, and adopt behaviors?
Professor Jaideep Srivastava's research on massive multiplayer online gaming sparks new company, Ninja Metrics.