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Many Minds Amplify Impact

At SOBACO, University researchers and industry leaders collaborate to advance understanding of today’s data-rich, socially networked world. Together we co-create new knowledge to help people, businesses, and society thrive.

Collaborators Wanted

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person in meditation pose

In search of strategies to boost revenue and premium subscriptions in freemium communities.

How do television campaigns change online search behaviors?

08/05/2014

Bicyclists collect and share information on Cyclopath.

Interdisciplinary Research Expertise

Participating faculty bring insight from various disciplines across campus.

Featured Faculty

Carlson School of Management
School of Journalism and Mass Communication
Carlson School of Management
College of Liberal Arts

SOBACO

The Social Media and Business Analytics Collaborative (SOBACO) is a research initiative of the University of Minnesota, with support from our industry partners. Together we co-create new knowledge to help people, businesses, and society thrive.

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Email: sobaco@umn.edu
Phone: 612-626-6880

 

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