Skip to:

Faculty Experts

Tony Haitao Cui


Carlson School of Management

Tony Haitao Cui

Associate Professor of Marketing
Tony Haitao Cui is an Associate Professor of Marketing at the Carlson School of Management, University of Minnesota.  He received dual B.Eng. degrees and an IMBA from Tsinghua University. He also received an MA in Operations and Information Management and a PhD in Managerial Science & Applied Economics both from the Wharton School, University of Pennsylvania.  
Dr. Cui was named to the Marketing Science Institute Young Scholars in 2011 (awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics"). He's received many awards, including the 3M Non-Tenure Faculty Award (2007 to 2010) and the Management Science Meritorious Service Award (2009, 2013). In 2004 he was selected as an AMA-Sheth Doctoral Consortium Fellow. Cui also serves as senior editor at Production and Operations Management, and serves on the editorial board of Marketing Science and Journal of Marketing Science.  
He has been invited to give keynote speeches and academic talks in schools such as Carnegie-Mellon University, Duke University, HKUST, Indiana University, National Taiwan University, Peking University, Tsinghua University, University of Texas at Dallas, University of Toronto, Wharton, and elsewhere.

Research Interests

Dr. Cui's research interests include behavioral modeling, behavioral and experimental economics, behavioral modeling and Big Data applications, competitive strategies, distribution channels, pricing, and marketing-operations interfaces. His research has been published in top-tier business journals including Management Science, Marketing Science and Marketing Letters.
"My research involves incorporation of behavioral regularities that are commonly observed in behavioral and experimental studies, such as social preferences, bounded rationality, reference dependence, and cognitive hierarchy, into quantitative models, to study how the behavioral constructs affect firms' profits and how firms should improve their business decisions accordingly. Most recently, I am working on behavioral modeling and big data applications, online review systems, and social communication systems."

Related Publications

“The Pitfall of Online Review Manipulation: The Role of Anticipated Regret,” with Prabirendra Chatterjee and Özge Turut (2014). Working Paper.

“Behavioral Constructs in Online Review Systems,” with Angela Liu and Jing Xu (2014). Working Paper. 

“The Benefit of Uniform Price for Branded Variants,” with Yuxin Chen (2013), Marketing Science, 32(1) 36-50.

"Fairness and Channel Coordination," with Jagmohan S. Raju and Z. John Zhang (2007), Management Science, 53(8) 1303-1314.