University of Minnesota
Research topics span a range of questions at the intersection of social media, social computing, and data analytics.
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Social Influence Online

Do friends influence one another to buy products, embrace beliefs, and adopt behaviors?

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Measuring Trust in Social Networks

Do Facebook friends really trust one another? New business models are counting on it.

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Collaboration Among Virtual Teams

Social computing is changing how work is organized and completed.

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Optimzing a Social Network for Desirable Outcomes

Weak signals in online dating networks inform system design.

Justin Bieber

Using Twitter to Locate Justin Bieber's Heart

Location-based services and unreliable user data.

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Recommender Systems Past, Present, Future

Tracing the evolution of a ubiquitous online feature.

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Member Attachment in Online Communities

What keeps users engaged in a site?