Research at the intersection of social media, social computing, and data analytics.
In search of strategies to boost revenue and premium subscriptions in freemium communities.
How do television campaigns change online search behaviors?
Peer influence changes campaign outcomes.
Do friends influence one another to buy products, embrace beliefs, and adopt behaviors?
What keeps users engaged in a site?
Tracing the evolution of a ubiquitous online feature.
Location-based services and unreliable user data.
Weak signals in online dating networks inform system design.
Social computing is changing how work is organized and completed.
Do Facebook friends really trust one another? New business models are counting on it.