University of Minnesota
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Kathleen Vohs

Professor of Marketing, Land O’ Lakes Professor of Excellence

Kathleen D. Vohs is professor and the Land O’ Lakes Professor of Excellence in Marketing at the Carlson School of Management of the University of Minnesota. She holds a McKnight Presidential Fellowship.

Her research is concerned with the psychological effects of being reminded of money, self-regulation (particularly in regards to impulsive spending and eating), making choices, the fear and feeling of being duped, and self-escape behaviors. Vohs earned her PhD in psychological and brain sciences at Dartmouth College in 2000 where she won the Hannah T. Croasdale Graduate Study Award. She held post-doctoral positions at both Case Western Reserve University and the University of Utah, and was on the faculty of the University of British Columbia. At UBC, she was awarded the Canada Research Chair in Marketing Science and Consumer Psychology.

At the University of Minnesota, Vohs was named a McKnight Land-Grant Professor and given a McKnight Presidential Fellowship, which are the most significant and competitive university-wide awards available to junior and midlevel faculty members. Vohs also won a MENSA Award for Research in Excellence (with Schmeichel and Baumeister), a SAGE Young Scholars Award, and an Early Career Award from the Society of Self and Identity. She has published more than 150 scholarly articles, co-edited eight books, and has 117 unique co-authors to whom she is immensely grateful.