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Gordon Burtch

Assistant Professor, Information and Decision Sciences

Gord Burtch researches the economic evaluation of information systems, with a particular focus on individual behavior in online social contexts. His work, which employs econometric modeling in tandem with large-scale web data to identify and quantify the drivers of said behavior, has been published in a variety of top academic journals and international conference proceedings, such as Information Systems Research and the International Conference on Information Systems. His research has also recently seen mention in various media outlets, including Forbes and the Wall Street Journal's Marketwatch. He has acted as a reviewer on behalf of top journals and conferences in the field of information systems, served as a member of the program committee for the America's Conference on Information Systems, and was recently nominated for a Meritorious Reviewer Award by the OCIS division of the Academy of Management annual meeting. Prior to entering academia, he worked as an information systems auditor, a hardware design engineer, and most recently as a technology consultant with Accenture Canada in Toronto. His teaching interests include data analytics and digital marketing. Gord holds a Bachelor of Engineering in Software, as well as a Master of Business Administration from McMaster University, located in Hamilton, Ontario. He received a PhD in Business Administration from Temple University's Fox School of Business.


My current stream of research focuses on user behavior on crowdfunding platforms (e.g.,, most notably in regard to investment in (or donation toward) crowdfunding campaigns. My work examines social influence between campaign contributors, crowdfunder privacy concerns and associated information hiding responses, as well as the role of biases in contributors' evaluation and selection of crowdfunding campaigns. Further, my newest research investigates the economic impact of peer referrals to online platforms, and the conditions under which those referrals are most likely to result in new user conversion. This ongoing work reflects my broad interest in the economic assessment of online social phenomena. Other contexts and phenomena that are of interest to me include, for example, viral and referral-based marketing, open innovation (ideation) platforms, online communities, reputation systems, social commerce and social shopping.

Related Publications

Burtch, G., Ghose, A., & Wattal, S. (2013). An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets. Information Systems Research, Forthcoming.

Burtch, G., Di Benedetto, C. A., & Mudambi, S. M. (2013). Leveraging Information Systems for Enhanced Product Innovation. In Handbook on e-Business Strategic Management. Springer, Forthcoming (November 7).

Burtch, G., Ghose, A., & Wattal, S. (2013). Cultural Differences and Geography as Determinants of Online Pro-Social Lending. SSRN Working Paper.

Burtch, G. (2011). Herding Behavior as a Network Externality. Proceedings of the International Conference on Information Systems, Shanghai, China (December).

Burtch, G., & Yoo, Y. (2010). Digital Innovation and Craftsmanship: The Case of CF Martin & Company. Proceedings of the International Conference on Information Systems, St. Louis, MO (December).